When it comes to social media platforms, Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.

Crowded as it may be, it’s still a powerful social media marketing platform for businesses and creators — if you have the right social media strategy in place.

Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement.