I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice.

But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn.

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. So, I decided to find out publicly, and my community immediately responded with helpful feedback.

However, I wouldn’t take any meaningful action until January of 2025, with what I called my #LinkedIncome Journey. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. It was a huge win, but more importantly, it showed me exactly what works (and what doesn't).